ConnectNGive Branding

Role

Brand Lead

Jordan Eng (Designer)

Team

During the peak of the pandemic, I served as the Brand Lead for ConnectNGive. CNG is a non-profit platform that connects personal safety supply donations with groups or workers who need them. There, I mentored and lead the sole designer through all the steps of conceptualizing and producing a brand.

Summary

Create a new brand identity and logo for a non-profit that specializes in working with the community during the COVID 19 epidemic
Work remotely with an all volunteer based team of UX researchers, UI designers, and execs
Unify the product and the public via social media and public messaging

Challenges

A mission statement through research, collection, and archiving of all information about the organization

A CNG Logo and Brand Guide that was handed off to the product and social teams for implementation
Templatized and restructured social media presence and messaging that optimized production and urgency

Results

Mission Statement

ConnectNGive is a community driven response that strives to connect under-represented groups with applicable PPE resources based on real time inventory and shortage updates.

CNG provides PPE (Personal Protective Equipment) allocators and donors with real time data on supply shortages and specific needs in order to help them make informed decisions on where their supplies can make the largest impact. Meanwhile smaller community groups can log and update their own needs. This prevents a loss of impact for donations by avoiding overlaps in donations and distribution miscommunications.
Through our online logistic management dashboard, donors and donees are able to register and self-report data about their availability and needs in real time. Based on their preferences, this data can be made public to all or select groups. This encourages transparency and accountability between both parties.
With a central platform for PPE inventory and donation data, PPE distributors can make quick decisions on where allocations should go and save time to focus on getting supplies to the people who need them. CNG gives more visibility to the needs of smaller scale recipients that are often last in line to receive relief efforts. Our goal is to promote an equitable distribution of resources.
Oftentimes, our recipients do not have the means necessary to purchase these supplies. Instead of simply connecting recipients with vetter suppliers for purchase, CNG operates by directly connecting PPE donations with recipients.